ConversionXL

NOVEMBER 24, 2021

If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. Take Semrush, a platform for SEO, PPC, and content-related research. It’s also used to discover existing captive audiences. Building a community. Image source.

Reputation 134

Reputation Audience Management Social Media 134

Occam's Razor

JANUARY 6, 2010

They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. The information architecture on most website is terrible and the reason is that company employees create it for themselves. That's sucking.) That's sucking. Find the biggest abandonment page. I mean count them.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure success of a online webinar? Do your happy dance!

Analytics 90

Analytics Search SEO Metrics 90

The Next Web

JULY 8, 2013

My startup is a B2B platform, we feel that we are the best in the world in creating social reviews and pushing the user-generated content to social media, emails and search engines to drive more sales and leads to the website. So far we have raised $2.3M A system performance for 5M users is very different from 55M users.

Advisory Board 128

Advisory Board API Cofounder PPC 128

Occam's Razor

FEBRUARY 20, 2012

Competition (who comes up first consistently, ppc and organic). No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Something absolutely important missing from the site's information architecture. ~ I make a note of: 1. Organic search rankings (rank, page titles, snippets).

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

APRIL 12, 2017

Information architecture is how we arrange the parts to be understandable as a whole. E.g. Message match / headline match from PPC ad to landing page. Reverse engineer lifetime value study. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86