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Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Audience Development. B2B: Business Media. Digital audience developers and executives discuss their favorites. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Post a Job.

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25 Marketers Share Awesome Social Analytics Tools For 2016

Brandanew

In addition, Facebook allows you to look at the demographic of your audience and pinpoint which days/times they are active. Working in a B2B field, LinkedIn’s analytics are sensitive enough to track your audience by industry, seniority, function, and company size. Are you reaching the right audience?

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Transcript of Using Personalized Video to Build Relationships

Duct Tape Marketing

Marketing through video we use for your YouTube channel, that super nice video on your homepage, your Facebook lives, and all these other things that are for typically mass audiences. And again, I don’t care whether this is B2B, B2C. I have a home up here as well, so I live in Kansas City and in Coal Creek Canyon as well.

Video 39