Duct Tape Marketing

JUNE 12, 2024

written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers’ biggest pain points in distribution, reach, and audience engagement.

Marketing 74

Marketing B2B Distribution Audience 74

Duct Tape Marketing

MAY 2, 2024

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. So we really need to think about how SEO needs to change.

SEO 68

SEO Search Generative AI Engineer 68

YoungUpstarts

JUNE 25, 2018

It’s been well documented that LinkedIn was a bit late to the game when it comes to adopting video, but the largely B2B site has fully embraced it now. Here are three ways to use video on LinkedIn to reach your business audience: 1. This will enable LinkedIn to grab the metadata about the video from YouTube.

Video 145

Video B2B Metadata New York 145

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 79

B2B Marketing B2C ChatGPT 79

Duct Tape Marketing

MARCH 30, 2022

5:43] Do things like keywords in your titles, metadata, and your URL matter anymore? [9:14] So if you understand that you are trying to help Google serve its audience, its searchers, right. John Jantsch (05:44): Do things like keywords in your titles and metadata and your URL to have a keyword. Dale Bertrand (03:47): Yeah.

Technical Review 85

Technical Review SEO Metadata Algorithm 85

ConversionXL

AUGUST 16, 2016

This is where you have the most control over how your audience views your video(s). And your audience is already on your site, which means they are one step closer to converting. While Twitter isn’t the giant that Facebook is, there’s a good chance your audience is on it. Your Website. This is your most valuable platform.

Video 48

Video Metadata Social Media Hosting 48