Duct Tape Marketing

MARCH 3, 2017

With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. It may reach a lot of audiences, or it may reach none. They translate into the kind of buzz your content has created amongst the audience. What is its consumption rate?

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

SEPTEMBER 24, 2020

HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. Fortunately, in Google Ads, you can target on the campaign and ad group level , so you can write ads specifically for that target group. Let’s walk through them. Change one variable at a time. Image source ).

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

The simple answer is to focus on crafting quality headlines, show stopping graphics, or difficult to forget experiences and showing them to a highly targeted audience. In general these are great rules of thumb when starting your ad campaigns. The question is – how? The simple answer is a cop-out. Change One Variable at a Time.

Software Review 116

Software Review PPC Analytics Search 116