ConversionXL

APRIL 14, 2021

You can use an outbound sales campaign to generate leads quickly but, when that campaign is over, you want to have something that gives you a steady stream of leads throughout the whole year. that will be the perfect target audience for your prospecting campaign. That’s where inbound prospecting comes in.

Video 141

Video Audience Metrics Analytics 141

Duct Tape Marketing

JANUARY 28, 2020

And it provides insight into exactly how each campaign performs. Armed with that information, you can tailor your messaging in future campaigns. You’ll lean into tactics that resonated with your audience and ditch those less-successful approaches. Learn From Your Campaigns.

Advertising 95

Advertising Analytics Campaign Clickthrough 95

The Equity Kicker

APRIL 26, 2016

A Whirlpool email campaign improved clickthrough by 42% when they reduced the number of calls to action from four to one. Clarity – meet your audience’s expectations with a plain language statement of how the customer benefits from the call to action and clear design.

Conversion 60

Conversion Customer Clickthrough Audience 60

ConversionXL

MARCH 17, 2016

Let’s explore what I believe are the two absolute bases of any good nurturing campaign. It’s power is immense, and if you’re doing your nurturing campaigns right, this concept should be ingrained deep into your messaging. A good nurturing campaign will educate and stay in touch with leads on a consistent schedule. A white paper.

Campaign 90

Campaign Email Clickthrough Audience 90

Duct Tape Marketing

DECEMBER 24, 2019

To measure this, you can turn to metrics on organic and paid search campaigns. Are you steadily growing your audience? More engaged followers on social indicates that the content you’re sharing is helpful and meaningful to your audience. You can see search traffic and reach.

Customer 71

Customer Metrics Retention Clickthrough 71

ConversionXL

FEBRUARY 6, 2013

To increase job applications from their own homepage, they ran an behavioural targeting campaign for users accessing their homepage from India. Results were 149% increase in clickthrough rate to the Careers page. For visitors from India without the banner, clickthrough rate was 9.17%.

Conversion 112

Conversion Clickthrough India United Kingdom 112

Up and Running

AUGUST 19, 2016

This will increase your clickthrough rate, giving you more chances to make a sale, but it’s also going to increase your relevance to the Amazon search engine spiders, helping you to increase your rankings on the category pages. It’s just a slower process than outsourcing the campaign to an actual launch service.

PPC 60

PPC Campaign Sales Search 60

ConversionXL

FEBRUARY 9, 2017

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. This states that 80% of the output of any given campaign is achieved through 20% of the input. to 7.95 (out of 10). How’d we do it?

PPC 48

PPC Matching Algorithm Clickthrough 48

ConversionXL

FEBRUARY 5, 2013

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). Makes sense – the audience has a definite overlap. ThinkTraffic had a post about a start up experimenting with different traffic sources.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

ConversionXL

OCTOBER 21, 2014

The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. Most tools can be configured to recognize campaign codes that fall outside of the default markup/format.

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. New people constantly enter and leave the target audience. How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. But is one better than the other?

PPC 48

PPC Software Review Campaign Analytics 48

leananalyticsbook.com

AUGUST 19, 2012

There are three criteria you can use to help choose your OMTM: the business you’re in; the stage of your startup’s growth; and your audience. Media is about time on page, pages per visit, and clickthrough rates. Because of this, some companies run campaigns to artificially inflate download numbers using mercenaries.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

APRIL 11, 2016

In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. The campaign was focused on getting marketers to identify as one or the other, and then become Strategic Sue with Vidyard.

Video 48

Video Conversion Mobile Search 48

ConversionXL

SEPTEMBER 24, 2020

HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. Fortunately, in Google Ads, you can target on the campaign and ad group level , so you can write ads specifically for that target group. Let’s walk through them. Change one variable at a time. Image source ).

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

The simple answer is to focus on crafting quality headlines, show stopping graphics, or difficult to forget experiences and showing them to a highly targeted audience. In general these are great rules of thumb when starting your ad campaigns. The question is – how? The simple answer is a cop-out. Change One Variable at a Time.

Software Review 116

Software Review PPC Analytics Search 116

Duct Tape Marketing

MARCH 3, 2017

With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. It may reach a lot of audiences, or it may reach none. They translate into the kind of buzz your content has created amongst the audience. What is its consumption rate?

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

APRIL 6, 2016

Emotional Content Strategy (using emotional triggers to target your audience). Learn as much as you can about your audience. It’s your job to identify your audience’s dreams and then address that on your landing page. Poor offer/audience match. You have three parameters: medium, source, campaign name.

Retention 48

Retention Algorithm Software Review Conversion 48