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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Both of these brands involve their target audience. It shows the audience that their brands are accessible, interested in them, and—through customers, influencers, and thought leaders’ validation—trustworthy. Is our audience demographic using it? On Twitter , it’s laid back to suit the B2C, creative audience segment.

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How to Win The Consumer Boredom-Span: The Key to Cutting Through Clutter

Duct Tape Marketing

In our conversation, Alan delves into the core principles of Lean Marketing and how it can transform the way businesses connect with their audience in today’s saturated landscape. At what point do those tools start making money off of that control and basically everything becomes pay to play. That's right.

Lean 71
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EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service

Duct Tape Marketing

Email has four main technical prongs: capturing email addresses, managing lists and campaigns, “designing” your campaign, and delivering your campaign–all of which are usually included in your Email Service Provider plan. Campaign “design” is potentially the most technical aspect of the bunch. (As But I digress.).

Email 49
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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

TikTok’s audience uses the app with an exploratory mindset and a willingness to engage with branded content. In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. TikTok Ads are TikTok’s pay-to-play offering for businesses.

Customer 102
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How to Build & Execute a Facebook Marketing Strategy

ConversionXL

The sheer size of Facebook means there’s likely an audience for any product. We’ll look at how to thrive with organic content and how to extend your reach with pay-to-play. Defined audience. Define your audience. Run this data against general Facebook demographics to understand how your audience uses the platform.

Marketing 134
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Are Paid Content Distribution Platforms Cost Effective?

Duct Tape Marketing

In order for that content to be effective you need an audience, you need eyeballs and traffic. Generate enough traffic and that content will drive a steady uptick in conversions and a return on your marketing budgetary spend. Finding that audience is often the hardest challenge. Social and Guest Blogger Networks.

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The 3 Facebook Changes in 2016 SMBs Need to Know

Duct Tape Marketing

This is precisely what Facebook Audience Network does. But 2016 marks the year Facebook expanded the reach of Audience Network to the mobile web and even non-Facebook users. This is likely to entice other kinds of businesses to test it out for other campaigns.