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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Do certain types of posts generate more likes, comments, shares, leads, and conversions than others? Ten days after the Dream Crazy campaign that prompted the hashtag #boycottnike, Nike reached an all-time high on the stock exchange and made six billion dollars. To get quick wins, the likelihood is you’re going to have to pay to play.

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How to Win The Consumer Boredom-Span: The Key to Cutting Through Clutter

Duct Tape Marketing

In our conversation, Alan delves into the core principles of Lean Marketing and how it can transform the way businesses connect with their audience in today’s saturated landscape. At what point do those tools start making money off of that control and basically everything becomes pay to play. That's right.

Lean 71
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EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service

Duct Tape Marketing

Email has four main technical prongs: capturing email addresses, managing lists and campaigns, “designing” your campaign, and delivering your campaign–all of which are usually included in your Email Service Provider plan. Campaign “design” is potentially the most technical aspect of the bunch. (As But I digress.).

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. TikTok Ads are TikTok’s pay-to-play offering for businesses. directly resulted in conversions. The campaign resulted in over 63 million impressions , 22.5

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How to Build & Execute a Facebook Marketing Strategy

ConversionXL

We’ll look at how to thrive with organic content and how to extend your reach with pay-to-play. If you want to increase traffic, look at actions such as clicks, referral traffic, and conversions. Facebook’s algorithm is geared towards showing users conversations from the groups they’re in. Research the competition.

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Are Paid Content Distribution Platforms Cost Effective?

Duct Tape Marketing

Generate enough traffic and that content will drive a steady uptick in conversions and a return on your marketing budgetary spend. Social media is becoming an increasingly pay-to-play environment, especially on Facebook. See which works best for your brand, which results in the highest upticks in traffic and conversions.

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The 3 Facebook Changes in 2016 SMBs Need to Know

Duct Tape Marketing

This is likely to entice other kinds of businesses to test it out for other campaigns. The Takeaway: The beauty of Facebook Audience Network is it allows SMBs to scale campaigns beyond Facebook. But 2016 marks the year Facebook expanded the reach of Audience Network to the mobile web and even non-Facebook users.