Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. These are things that if you get right, you can optimize your way into a big, sustainable audience.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

SEPTEMBER 15, 2008

In this post I hope to talk about how to do it well, in terms appropriate for both audiences. If its part of a viral loop, its probably trying to get them to invite more friends (on average). Case Study: Continuous deployment makes releases n. First of all, why split-test? Seth Godin: How often should you publish?

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

APRIL 14, 2009

In other words, they have learned to grow renewable audiences. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Case Study: Continuous deployment makes releases n. Take a look and let me know what you think.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

JANUARY 27, 2009

In it, he mentions the core dilemma that all freemium companies face: the key is to create the right mix of features to segment out the people who are willing to pay, but without alienating the users who make up your free audience. At a high level, anything that drives virality should be free. January 28, 2009 1:54 AM startupcfo said.

San Francisco 148

San Francisco Lean Continuous Deployment DC 148

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Today, many of these businesses are suffering because the ecosystem no longer balances thanks to the Internet. Let’s look at a viral growth company, like Facebook. They’re off to cross the chasm. Sorry about that.)

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

SEPTEMBER 18, 2008

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. So far, I dont see any apps that have much in the way of viral distribution. We're leading the charge in enabling viral distribution for iPhone apps.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74