Audience Customer Development Demand PR 
Steve Blank
APRIL 5, 2017
For example, our goal could be: Create demand for our products and drive it into our sales channel. Create awareness of our company and brand for potential customers. Audience(s), Message, Media, Messenger. Craft the message for that specific audience. Step 1: Who’s the Audience(s)? with a strategy.
ConversionXL
NOVEMBER 5, 2020
And so, the concept for a digital PR service was born. The goal was simple: validate demand or move on. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. Image source ).
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Steve Blank
APRIL 9, 2009
Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. The same was true for PR. I couldn’t care less about those.
Steve Blank
JUNE 3, 2013
They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. Hiring PR Agencies. Bettina said, “We want to drive customer demand into our channel.” That’s smart I thought, a real clear charter for PR. The same is true for hiring the PR agency.
Both Sides of the Table
MARCH 11, 2011
Funny story, after Bill presented at TED (back when Amazon was still a small company) Jeff Bezos was in the audience. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. They would launch quickly and test whether or not there is any demand.
Steve Blank
JUNE 3, 2013
They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. Hiring PR Agencies. Bettina said, “We want to drive customer demand into our channel.” That’s smart I thought, a real clear charter for PR. The same is true for hiring the PR agency.
Steve Blank
JULY 13, 2009
Every generation of new technology seems to find a willing audience in naïve journalists and eager readers. Not being able to hear negative customer input is an extremely bad idea. Out of the Ashes A few of the key tenets of Customer Development , came from the ashes. We all know how that ends up.
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