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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

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Why Every Small Business Needs Great Content

Duct Tape Marketing

Great content means interesting, high quality and highly shareable content that allows you to capture your audience with engaging information, advice, stories and more to provide value – not a hard sell. Here are a few tips to boost your content marketing: 1. Video is one of the most flexible assets you can develop.

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Texting: The Killer Application in your Offline Marketing Arsenal

Duct Tape Marketing

Online and offline marketing need to work together, for best results. Online marketing, as the name suggests, requires your audience to be online. 5 reasons why you should combine texting with other offline marketing channels. As a marketer, you want to get the most out of all the channels available to you.

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Transcript of Using Story to Win on Social Media

Duct Tape Marketing

So I think that the big, big thing that people really get wrong about social media, and this is the real impetus behind why I created this book is that people mistake… They think that social media is a tool for what we call direct marketing and not really for brand marketing. So I think of direct sales.

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Transcript And MP3 Of My $180,000 Website Flipping Presentation

Entrepreneurs-Journey.com by Yaro Starak

You want this to be passive, so you need to find ways to develop either content or have people use your website without you personally investing the time. I would contact retailers of this card game and say, “I’ve got an audience of Magic players. I already had an audience of internet marketers.