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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

The internet continues the disintermediation of content creation. These two marketing and publishing platforms, respectively, allow for a more intimate relationship between creators and their audience. The “Internet of Things”. Step-Function Ad Tech.

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

an ad platform) and are accessible anywhere else their code loads. And none of this enables marketers to target existing audiences, like cart abandoners. These user groups could come from a “user list,” “remarketing list,” “custom audience,” or “behavioral market segment.” Third-party cookies are set by someone else (e.g.,

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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

It was believed, due to the immense complexity of the game of Go, that computers were at least a decade away from beating humans. The current crop of Analytics tools are getting better and better at the known knowns , the process of disintermediation of the humans doing that work is only going to accelerate… And then that work will disappear.