Duct Tape Marketing
MAY 2, 2024
AI is part of that story. Marketers are just starting to use AI and wrap their heads around how it can be useful for what we're doing for SEO, and then Google is implementing ai, so generative AI on the search results pages, and that can be scary depending on exactly how Google implements it going forward.
Duct Tape Marketing
MAY 8, 2024
In our conversation, Alan delves into the core principles of Lean Marketing and how it can transform the way businesses connect with their audience in today’s saturated landscape. Even prior to generative ai, we had content farms where people would just generate crappy low quality content. Alan (09:16): Exactly.
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Duct Tape Marketing
AUGUST 23, 2023
They're hard to forget your last name. Marketing was like me, and we bootstrapped this business to 10 million in revenue through building this traction community where we're bringing our ICP, our audience together around their aspiration and their goals. The fourth thing is start creating an audience. So that is the third thing.
Duct Tape Marketing
FEBRUARY 15, 2024
John (00:49): I have a brother that spells his name that way, but it's Stephan, so forgive me if I say it wrong. Stephan (04:45): So it's important to understand that the tried and true techniques and tactics of SEO still apply in terms of identifying good keywords, topics that resonate or relate to your audience. Your article.
VC Cafe
JANUARY 5, 2023
What triggered me to write about this is a post by afriend, who’s an experienced CTO and expert in AI. He commented on the way founders are pitching generative AI startups: I had the chance to meet several generative AI startups in the last few weeks. The video ad that make DollarShaveClub a household name.
Duct Tape Marketing
APRIL 17, 2024
While AI tools offer efficiency, they continue to lack the ‘personal touch’ and nuanced understanding that human expertise provides. By infusing personal anecdotes, brand tone, and subject matter expertise into AI-generated content, businesses can craft compelling narratives that resonate with their audience.
Duct Tape Marketing
FEBRUARY 7, 2024
So it's specifically regenerative AI and text generative ai, which is where I live. All other generative AI doesn't know you in any way and can never give you results that are essentially really meaningful. And it also learns the patterns of what your unique audience will actually reply to on social media.
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