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LinkedIn's Series B Pitch to Greylock: Pitch Advice for Entrepreneurs

reidhoffman.org

First, understand your audience. Research prospective investors thoroughly. We are the leader in the professional domain with viral growth. What I knew that many didn’t was that a combination of curiosity and a viral game mechanic would slowly get to a million people, at which point the network becomes valuable.

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Finding your One Metric That Matters

leananalyticsbook.com

Communicating this focus to your employees, investors, and even the media will really help you concentrate your efforts. There are three criteria you can use to help choose your OMTM: the business you’re in; the stage of your startup’s growth; and your audience. Third: who is your audience? Am I satisfying that need?

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