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The Worst Ways To Build A New Brand On Social Media

YoungUpstarts

Building your brand on social media requires much more than simply knowing your audience and staying active, although these common startup social media tips are certainly useful. According to a study conducted by Lucidpress , inconsistent brand messaging can lead to conflicting perceptions that negatively impact sales.

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A new field guide for entrepreneurs of all stripes

Startup Lessons Learned

It took the idea of Customer Development and made it accessible to a whole new audience. From Lean Startup Machine , Lean LA and San Diego Tech Founders , to countless speeches and workshops, I have seen the impact that their leadership has had first hand. The Lean Entrepreneur will be published by Wiley this Fall.

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The Rise of AI in Advertising

Duct Tape Marketing

I remember standing on stage in San Diego about five, six years ago. If you are highly visual product and a female audience, then Pinterest might be worth a crack. You go where your audience is. The problem now is that your audience is everywhere. The audience just isn't. They've tested.