YoungUpstarts

MARCH 6, 2015

The stunt went viral, with the app receiving plenty of publicity. A spokesperson for Leighmans Promotional Business Gifts suggests there is a lesson to be learned from Hilfiger: “Taking a risk with promotional clothing and sponsorship can help your brand appeal to new and wider demographics – potentially opening up a whole new audience.”.

Campaign 100

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www.foliomag.com

JULY 31, 2012

Audience Development. Digital audience developers and executives discuss their favorites. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Search Jobs. Add Your Resume.

Social Media 40

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Duct Tape Marketing

JUNE 29, 2012

I’m taking some vacation time this week and I’m actually going to stand waste deep in the Columbia River in Oregon and cast for Trout. Some will say it takes a hugely expensive campaign; others will gladly take your limited funds to try generate something “viral.” This post is brought to you from Steve Woodruff.

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Duct Tape Marketing

OCTOBER 25, 2012

We as marketers operate in an industry obsessed with content that is “buzzwothy”, “viral”, and all other sorts of names that aim to describe a single scenario: getting people to talk about your business. With enough exposure and a form of content that pushes these buttons, people will be guaranteed to spread the word.

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