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The Crazy Marketing Campaigns That Actually Worked

YoungUpstarts

The positive reception of the brand increased to the point of being named Tech Company of the Year by USA Today. The stunt went viral, with the app receiving plenty of publicity. In 2012, the parking reservation app, ParkMe (pictured), targeted the SXSW festival in Austin, Texas to launch an audacious and risky marketing campaign.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Audience Development. Digital audience developers and executives discuss their favorites. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Search Jobs. Add Your Resume.

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Standing Out in the Field

Duct Tape Marketing

I’m taking some vacation time this week and I’m actually going to stand waste deep in the Columbia River in Oregon and cast for Trout. Some will say it takes a hugely expensive campaign; others will gladly take your limited funds to try generate something “viral.” This post is brought to you from Steve Woodruff.

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6 Ways to Create Buzzworthy Content

Duct Tape Marketing

We as marketers operate in an industry obsessed with content that is “buzzwothy”, “viral”, and all other sorts of names that aim to describe a single scenario: getting people to talk about your business. Remarkable. As an example, let’s look at the fitness market.

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