Audience Product Name Revenue SEO 
37signals.com
DECEMBER 5, 2011
Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.
Occam's Razor
OCTOBER 21, 2013
This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.
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The Startup Magazine
MARCH 6, 2019
In order for businesses to reach clients and generate the revenue needed to stay open, companies must develop a promotional strategy that will reach desired clientele. Having potential customers search for their business is only effective for customers who already know the business or product name. Billboards and Banners.
Software By Rob
JANUARY 12, 2010
It’s completely un-targeted (unless your niche market is other startups) and you have no relationship with that audience. Likewise, if you see the massive amount of traffic coming from SEO you have to know how many of those people are buying your product. Using our definition above, this traffic is of very low quality.
Occam's Razor
JULY 22, 2013
The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!
Duct Tape Marketing
DECEMBER 1, 2022
But the most important thing, and, and really one of the, the driving factors behind the new edition is that, you know, writing content just to play the SEO game is right. (07:47): And so it puts new pressure on the kinds of stories that we tell and the way that we write to engage an audience. 07:47): Not gonna cut it anymore.
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