Duct Tape Marketing

JUNE 23, 2022

Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. 3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 15:00] Should you be curating members for a community? [16:13] Click on over and give us a review on iTunes, please! Like this show?

Community 93

Community B2B B2C Technical Review 93

ConversionXL

JUNE 16, 2022

A/B test landing pages and emails to see which copy, images, audio, CTAs , and buttons perform best. People trust user reviews because they have experienced the product or service. Curate the right items and allow the customer’s impulses to do the work. B2C or B2B, all marketing is people talking to people.

B2B 129

B2B Email Sales Acquisition 129

Occam's Razor

JUNE 11, 2014

From B2C to B2B. Empower customer reviews that are actually helpful. B2C sites like Travelocity and Fry's have not cornered the market on this. If the mobile phone did not have a back-button hard-coded into the hardware perhaps I would try to read the. Empower customer reviews that are actually helpful.

Design 150

Design Software Review Technical Review Mobile 150

Up and Running

MAY 21, 2014

The full audio and slide deck are included above, and the full transcript can be found below: Think Like a Marketer, Sell Like a Superstar. Reviews, testimonials from customers, articles that you place either on another website or in a third-party print publication. Or, you know, give us a review.”

Marketing 72

Marketing Social Media Sales Media 72