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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. This post gives you a data-backed approach to win more repeat sales. The most telling cohort, perhaps, is which promotion locked in the sale. The second relies on retention. The second type is winning. By month of first order.

Retention 126
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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

NAME Comcast. NAME Verizon Communications. NAME Yahoo. NAME Shikhar Ghosh. NAME Toby Stuart. NAME Daniel Dreymann. NAME Charles Holloway. NAME David Cowan. Businesses For Sale |. Consumer Services (B2C). Domain Name/Basic Site. Australia/New Zealand. Franchises |.

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Why Sites Are Getting Personalization Wrong (and How to Fix It)

ConversionXL

Here’s what CEB Marketing Leadership Council’s B2C Marcomm Personalization found… Image Source. Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. Most visited type of sale. increase in clicks to sale from the listing page. ‘At last!’

B2C 70
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Case Study: Using an LOI to get customer feedback on a minimum.

Startup Lessons Learned

– Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service]. Namely, that they agree to use it free of charge if we deliver it to them and it is capable of X, Y and Z. I encourage B2B startups to keep them in their customer development arsenal.