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Austin Tech Happy Hour Pre-SXSW

Austin Startup

Our technology spotlight is going to highlight several companies and products that will be launching during SXSW. You can also get some pictures with your friends on the red carpet, thanks to our photographer Chad Harlan. This is going to be an incredible event. Check us out on Plancast and Facebook.

Austin 63
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Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. Want them to buy your product? Show users why the product is perfect for them. Trial users of your SaaS product should receive different content than your paid subscribers. Where are you right now?

Email 133
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The State of Marketing Training in 2019 [Original Research]

ConversionXL

SaaS, B2B, and ecommerce organizations had the highest perceived marketing skills: Government and non-profit sectors trailed for-profit businesses. Chad Sanderson , Microsoft. Training makes your employees more productive—and more attractive to companies trying to lure them away. Michael Aagaard.

Marketing 128
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How to Balance AI Magic with Human Expertise

Duct Tape Marketing

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. So you ask Chad GBT to do some sort of complex college math, they won't do it. AI can't do that.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Understand growth accounting – new, resurrected vs churned = net growth (can also look at this at feature level, not only product). Work hard to define meaningful product metrics – enabler of team success. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1.

Retention 106