How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)
ConversionXL
OCTOBER 8, 2021
Therefore, you need to attribute revenue by their monthly cohorts rather than when they converted in order to properly measure ROAS. Here’s how you calculate LTV: [ARPC (Average Revenue Per Customer in a Month) X Gross Margin] / MRR Churn Rate. Segmenting CAC to prioritize channels. Fixing the Leaks.
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