Sales and Marketing Misalignment Is Costly—But Avoidable
ConversionXL
JULY 22, 2020
This post, based on our experiences, covers: What misalignment looks like—and what it costs; What alignment looks like—and what you get; Four steps to go from wherever you are now to greater alignment. What misalignment looks like—and what it costs. Much research has shown that B2B data decays quickly. Image source ).
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