ReadWriteStart

JUNE 9, 2021

It’s a shared workspace so buyers and sellers can work together throughout the laborious B2B sales process—making it a lot more collaborative and a lot less painful. . As part of the founding sales teams at Stripe (Ross) and Google Cloud (Ryan) saw how little innovation there was around the buyer <> seller relationship.

B2B 87

B2B Sales Technical Review B2C 87

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Individuals don’t make B2B buying decisions; groups do. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. 2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). Results of iRidium’s ABM efforts.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. SaaS products don’t pull through large stacks of hardware boxes and software licenses so they’re not very attractive to traditional independent software vendor (ISV) partners either. Cracking The Code.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

APRIL 12, 2017

23 partner-based projects. Use physical devices in your hand to test or a physical device on a cloud-based service. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? Longer decision cycle. Inverted losers.

San Antonio 86

San Antonio Metrics B2B Analytics 86