Remove B2B Remove Community Remove Leadership Remove Syndication
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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. Focus on thought leadership over hard selling. Trust is earned through thought leadership.

Demand 91
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An Investor’s Personal Social Media Tech Stack: In the future, everyone will be famous for 15 followers

David Teten

But for B2B sales, meeting people in person is often mandatory. In the venture capital/private equity business, investors are B2B microinfluencers. PEVCTech.com , a community for investors and technologists responsible for investing in private companies, primarily at private equity and venture capital funds.

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Top 30 Startup Posts for July 2010

SoCal CTO

So, I’ve had about 4 years on the “inside” of a fast-growing, venture-backed B2B SaaS startup. The collapse of the IPO market and dysfunctional math in the venture capital community has stacked the odds against you. recently did a lecture at a Babson MBA summer class on Entrepreneurial Leadership. Here’s why. 10 Blogging Tips.

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

For your leadership team, this is a small step into original content and into building relationships. The unique thing about these efforts is not only that they will be for YouTube primarily (though you can syndicate them all over the place), the differentiator will be that you'll create them with your specific YouTube audience in mind.

Analytics 149
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August Roundup: What Are The Most Effective Content Marketing Strategies?

Brandanew

As B2B partners tend to be detail oriented high quality content is a great way to engage with them. B2B markets almost force you to show your thought leadership in a given market and therefore, it is critical that you share your insights! For instance, Whitepapers or presentations.

Marketing 100