David Teten

JANUARY 11, 2020

But for B2B sales, meeting people in person is often mandatory. In the venture capital/private equity business, investors are B2B microinfluencers. Kevin Lee, Executive Chairman of Didit, emphasizes the importance of having a content syndication strategy alongside a content creation strategy. I’m not active there.

Social Media 60

Social Media Technical Review Media Private Equity 60

View from Seed

JUNE 10, 2020

This initial wave of applicants resulted in the selection of six initial Accelerator participants – female & male founders at startups hailing from the Bay Area to Miami to Alabama to Boston, ranging from b2b SaaS offerings to consumer services… all transforming people’s everyday lives.

Cofounder 177

Cofounder Syndicate Syndication Alabama 177

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Very few, if any, of these interactions are with a sales rep.

Demand 95

Demand Management B2B Campaign 95

Brandanew

SEPTEMBER 3, 2015

As B2B partners tend to be detail oriented high quality content is a great way to engage with them. B2B markets almost force you to show your thought leadership in a given market and therefore, it is critical that you share your insights! For instance, Whitepapers or presentations.

Marketing 100

Marketing B2B Social Media Michigan 100

Duct Tape Marketing

AUGUST 29, 2013

The common denominator in content marketing is the creation and sharing of useful content to reinforce brand messaging through thought leadership. Since brand marketers typically have less control over external media, useful content that displays thought leadership takes priority.

Demand 65

Demand Tampa Marketing B2B 65

Occam's Razor

FEBRUARY 3, 2014

For your leadership team, this is a small step into original content and into building relationships. The unique thing about these efforts is not only that they will be for YouTube primarily (though you can syndicate them all over the place), the differentiator will be that you'll create them with your specific YouTube audience in mind.

Analytics 149

Analytics Marketing Audience Channel 149

ConversionXL

MAY 27, 2022

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. Focus on thought leadership over hard selling. Trust is earned through thought leadership.

Demand 91

Demand Lead Generation PPC Leadership 91