ConversionXL

FEBRUARY 12, 2015

If those blog posts with “a checklist of 100 things to increase conversions” really would be all that are needed, we wouldn’t need optimizers. You can’t be a good optimizer if you’re not skilled in the art and science of conversion optimization. Conversion optimizers should have no dogmas.

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ConversionXL

MARCH 29, 2016

So what the authors really mean here is ‘customer-centric’ What kills conversions is being too self-centered about your company and features. They invoke their self-centered desire to solve their problems (not your conversion rate problems). And yes, real humans are behind B2B purchasing decisions, too.

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Occam's Razor

JUNE 6, 2011

Hence I am a little biased in emphasizing analytical skills development and the acquiring of business problem solving skills from practical work. There are free sources like Conversion University (video, audio, more). For profit, non-profit, universities, Fortune 10,000, Forbes 10, B2B, B2C, A2Z etc., There are books galore.

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ConversionXL

APRIL 20, 2016

When writing copy for a landing page, especially for a B2B site, do you write in plain language that everyone can understand or do you use technical jargon? Today, many people poke fun at startup jargon , business jargon , and even conversion optimization jargon. Even in B2B copy, you’re still addressing human beings.

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