ConversionXL
JANUARY 29, 2016
Let’s take a look at a B2B retargeting example. First, they used a tactic they referred to as integrated retargeting. Lowered the average campaign CPA to 72% below average. After that, you’ll want to add in keywords on your competitors’ domains or the cross-sell opportunity domains you know about. Image Source).
Occam's Razor
AUGUST 12, 2013
Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). Just so we have a visual guide through this learning process, let's use the above image as a reference. Just to be conservative.
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ConversionXL
FEBRUARY 3, 2017
For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. B2B Affiliate Programs Look a Little Different. Still, they are active in the B2B space as well (20.55%). CPA / Sub-Affiliate. There are different ways to structure your affiliate payouts.
Occam's Razor
DECEMBER 9, 2013
Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value. Focus on optimizing your Cost per Acquisition (CPA).
Hearpreneur
MAY 18, 2022
Giving back to the community has always been something I valued, so using my CPA and JD expertise, I knew there was something I could do to make taxes less daunting. Having worked in B2B sales for years, I had experienced first-hand the need for our solution and was extremely motivated to make it happen. Photo Credit: Jacob Dayan.
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