Remove B2B Remove Curation Remove Partner Remove Vertical
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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Partner with industry publications to reach hundreds of decision-makers. Their typical buyers—facilities managers, architects, and commercial designers—rarely used social media.

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The Real Promise of Gen AI: It’s in the Apps, Not the Pipes

VC Cafe

I suspect many of the first-wave of GenAI startups targeting the application layer will fall victim to this as the big platforms expand and partner to offer similar features. If you want to learn more about these advantages, I recommend Harry Stabbings “ 20 Minute VC ” podcast featuring Sarah Tavel , a partner at Benchmark.

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Why Every Business Needs To Become A Platform, And How To Do It

YoungUpstarts

Salesforce does the same thing in the B2B world. There are elements of vertical integration and franchising , classic business strategies for achieving operational efficiency and scale. Obsessive curation of the brand experience. To stay competitive, businesses have to learn to leverage the power of platforms.

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Why Partnerships Are The Future Of Marketing

Duct Tape Marketing

Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. In this episode, I talk with the Founder and Chairman of Acceleration Partners, Bob Glazer, about why diversifying your marketing strategy with other channels — like partnerships — is the way of the future.

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Money Out of Nowhere: How Internet Marketplaces Unlock Economic Wealth

abovethecrowd.com

In 1999, Jack Ma created Alibaba , a Chinese-based B2B marketplace for connecting small and medium enterprise with potential export opportunities. In many cases, a deeper focus on a particular category or vertical allows these marketplaces to distinguish themselves from broader marketplaces like eBay. based teachers.