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Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.

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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. Four Steps primarily centers its stories and case studies on B2B hardware and software startups.

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How to Find a Market? Use Jobs-To-Be-Done as the Front End of Customer Discovery

Steve Blank

Modern entrepreneurship began at the turn of the 21 st century with the observation that startups aren’t smaller versions of large companies – large companies at their core execute known business models, while startups search for scalable business models. The Market Definition Canvas works for both B2C and B2B applications.

Customer 424
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Tour de Force: How To Get Much More Out Of Your Customer Tours

YoungUpstarts

by Dan Adams , author of “ New Product Blueprinting: The Handbook for B2B Organic Growth “ As a B2B supplier, you can approach new product development one of two ways. You can ask your customers what they want. Let ‘Search now, solve later’ be your motto while on customer tours.

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How to Identify Your Online Target Audience and Sell More

ConversionXL

If you know… who the people are , you know how to get to them (the blogs they read, the sites they visit, the stuff they search in Google etc). how they choose and compare products in your category, you know how to structure and prioritize content on your site. What are you using [your product] for? Talk to people.

Audience 122
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Startup Tools

steveblank.com

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

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The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

The response so far has been nothing short of overwhelming, and I want to especially thank those of you who participated in the survey and customer validation exercise that helped shape this event. We changed our model to B2B and adopted Agile around 2002. For now, Id like to ask a favor. May 14, 2009 5:23 AM David said.

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