Israeli Startups and Marketing – 5 Questions with an Experienced CMO
VC Cafe
MARCH 22, 2021
Although this has been known for years for B2C companies, it is interesting to see B2B companies realizing the importance of marketing early on, as well. . A marketer will help the founders to create the larger vision and story for the company, craft the desired brand essence and values, and explore various go-to-market approaches.
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