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SEO Is An Integral Marketing Channel

Duct Tape Marketing

If you are a small business owner, people now judge your entire life’s work based on the design and content of your website. But What About B2B? Many B2B companies ignore SEO and Google because they think their customers buy at trade shows or via other old-school channels. 46% of B2B researchers are millennials.

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Transcript of How to Tap Into the Subscription Economy

Duct Tape Marketing

I know I’ve subscribed for my Kansas City daily paper for years, but I think you’re talking about something much larger than that. I came from the B2B software industry. People submit their designs, they vote on them. Anne Janzer: Indeed, indeed. That’s true in the consumer.

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25 Marketers Share Awesome Social Analytics Tools For 2016

Brandanew

Working in a B2B field, LinkedIn’s analytics are sensitive enough to track your audience by industry, seniority, function, and company size. Kevin Pike is the President of Rank Fuse Interactive , a digital marketing expert located in Kansas City. Tina Chan, Social Media Manager, GEECL. image credit. Tool 7: Moz Pro.

Analytics 100
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Transcript of Using Personalized Video to Build Relationships

Duct Tape Marketing

John Jantsch: One of my favorite uses of this, probably before I even thought about it as a sales tool or an engagement tool, is that a lot of times I have like a web designer. And they have designers on their staff, and their designers go out to people’s homes. And again, I don’t care whether this is B2B, B2C.

Video 39
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Transcript of Finding Your Brand’s Purpose

Duct Tape Marketing

John Jantsch: You also have the distinction of being one of those very few Kansas City guests that I end up having on the show, so I always love that. You could have a really strong brand like Glossier, and it’s a design-led brand. John Jantsch: Jeff, thanks for joining me. Jeff Fromm: Thanks a bunch John.