article thumbnail

Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

It’s your reputation and ultimate differentiating factor. After running a culturally relevant marketing campaign, Indeed rose to number one in traffic and sales in Germany. Do they inspire behaviors that will help you differentiate? Your marketing strategy is what amplifies that brand. Storytelling is personal.

Marketing 128
article thumbnail

Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

07:11] With so many tools claiming the same space, how does Databox differentiate itself? [08:43] There's another guy in Germany that's the fourth, which is crazy. [02:06] Can you share your experience starting with an early-stage company (Hubspot) that eventually went public? [07:11] What’s your take on that? [09:55]

Metrics 74
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content Marketing For E-Commerce: A Stepwise Guide For Beginners

Brandanew

This is a guest post by Olga Rabo from Berlin, Germany and Olga shares her tips on Content Marketing for E-Commerce players. It is an essential ingredient that differentiates your online brand from a crowd of clones, results in 55% higher website traffic , and 97% more inbound links. It’s OPEN! Over to Olga!

Marketing 100
article thumbnail

SaaS Wars: Europe Awakens

Cracking the Code

Perhaps surprisingly, despite all the hype, Germany only has eight companies on the list. The first is the B2B global platform play, such as Algolia, the search-as-a-service API Nicolas Dessaigne and Julien Lemoine have built out of Paris. and 85% of the $900M that went into European SaaS companies in 2015 alone.

Europe 48