Pascal's View

AUGUST 21, 2011

The former includes the Twitters, Facebooks, Linkedins, Tesla Motors of the World and the latter is the 95% of companies (B2B SaaS, Semiconductors, Cap Equipment, Biotech, MedTech, etc) that need to be marketed (Supply Push) by legions of brokers.

Valuation 50

Valuation Social Media Media IPO 50

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Shows me again if the product is in stock. Underneath are two, mostly likely stock, photos of Farmers "Chuck" and "Frank" bearing copy that is almost certainly lawyer-approved – it is bereft of any passion. Plus: No videos.

Web 164

Web Design Marketing Security 164

alexpoole.info

AUGUST 14, 2012

I found your really interesting piece while looking for evidence underpinning some received wisdom in the world of direct marketing: that charity appeals using a serif font are more successful than the same appeals if they use a sans serif font. Kate D says: January 1, 2012 at 1:52 pm. Thanks for your insights. Excellent work.

Technical Review 85

Technical Review Software Review Design Web 85

ConversionXL

APRIL 20, 2016

When writing copy for a landing page, especially for a B2B site, do you write in plain language that everyone can understand or do you use technical jargon? Basically, jargon is like the cheesy stock photo of the copywriting world. Even in B2B copy, you’re still addressing human beings. Pre-owned removes the stigma of used.

B2B 48

B2B Audience North America Boston 48