Ben's Blog

JUNE 18, 2011

Here is a telling statement from an analyst on Apple’s most recent quarter: Apple’s stock price to earnings ratio has dropped to 16.72. Direct marketing—the largest direct marketing company in the world is a software company, Google. Ex-cash it’s 13.5. What is next?

Technical Review 76

Technical Review Software Review Valuation Internet 76

Startup Professionals Musings

NOVEMBER 17, 2021

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Whether you are contemplating an investment in your favorite startup, or a little-known stock on a public exchange, there is “big data” out there that can’t possibly be evaluated by you without predictive analytics. Investment risk management.

Analytics 248

Analytics Retention Social Media Startup 248

Startup Professionals Musings

FEBRUARY 14, 2016

Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products. These days, heavy marketing is always required to make your startup visible and scalable amid the flood of information from all sources to all customers.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Startup Professionals Musings

JANUARY 11, 2015

Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products. These days, heavy marketing is always required to make your startup visible and scalable amid the flood of information from all sources to all customers.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Startup Professionals Musings

FEBRUARY 6, 2019

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Whether you are contemplating an investment in your favorite startup, or a little-known stock on a public exchange, there is “big data” out there that can’t possibly be evaluated by you without predictive analytics. Investment risk management.

Analytics 177

Analytics Retention Social Media Campaign 177

Startup Professionals Musings

DECEMBER 1, 2014

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Whether you are contemplating an investment in your favorite startup, or a little-known stock on a public exchange, there is “big data” out there that can’t possibly be evaluated by you without predictive analytics. Investment risk management.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Startup Professionals Musings

MARCH 12, 2013

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Whether you are contemplating an investment in your favorite startup, or a little-known stock on a public exchange, there is “big data” out there that can’t possibly be evaluated by you without predictive analytics. Investment risk management.

Analytics 246

Analytics Retention Startup Social Media 246

Duct Tape Marketing

JANUARY 28, 2013

Yes, launching a new product can be risky, but if you take stock of the following attributes before you start thinking about creating your blockbuster, you might stand an even greater chance of turning your idea into a sure-fire success. 1) The inventor is the customer. To that I say nonsense.

Product 68

Product America Widget California 68

Pascal's View

AUGUST 21, 2011

The former includes the Twitters, Facebooks, Linkedins, Tesla Motors of the World and the latter is the 95% of companies (B2B SaaS, Semiconductors, Cap Equipment, Biotech, MedTech, etc) that need to be marketed (Supply Push) by legions of brokers.

Valuation 50

Valuation Social Media Media IPO 50

Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Whether you are contemplating an investment in your favorite startup, or a little-known stock on a public exchange, there is “big data” out there that can’t possibly be evaluated by you without predictive analytics. Investment risk management.

Analytics 120

Analytics Retention Social Media Campaign 120

Hearpreneur

FEBRUARY 8, 2023

Thanks to Abdul Saboor, The Stock Dork ! #14- These include the National Retail Federation, the E-commerce Association, the Direct Marketing Association, and the American Marketing Association. These relationships are always useful. Being an active member of a business association enhances your company's reputation.

Community 96

Community Architecture Entrepreneur Networking 96

ConversionXL

FEBRUARY 8, 2016

They’re also two triggers that direct marketers and copywriters have been well aware of for years. Basically, it’s common intuition that in a fearful market, people are looking to irrationally sell stock and in a greedy market people are looking to buy. appeared first on ConversionXL.

Campaign 48

Campaign Texas Conversion Non-Compete 48

ConversionXL

DECEMBER 30, 2015

There’s really no denying that email marketing still plays a vital role in generating eCommerce revenue. Direct Marketing vs. Transactional: Which Is Best? There are two primary types of emails that you should be concerned with in eCommerce: direct marketing and transactional. Not necessarily.

eCommerce 48

eCommerce Email Conversion Marketing 48

ConversionXL

JULY 20, 2019

There’s really no denying it: Email marketing still plays a vital role in generating eCommerce revenue. There are two primary types of emails that you should be concerned with in ecommerce: promotional (direct marketing) and transactional. Remind them that it’s time to stock up. Not necessarily.

eCommerce 90

eCommerce Email Conversion Marketing 90

Occam's Razor

AUGUST 28, 2006

Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). Do you have it in stock? This can be great source of actionable insights.

Metrics 98

Metrics Analytics SEM Campaign 98

Duct Tape Marketing

NOVEMBER 14, 2018

So, Procter & Gamble and the big marketers can no longer buy their way to a new brand. On the other hand, smart marketers are thinking like direct marketers now. It’s like trying to win at the stock market by being a day trader. It hasn’t been done in 10 years, it’s over.

Marketing 59

Marketing Artificial Inteligence Vesting Small Business 59

Occam's Razor

JANUARY 28, 2013

Shows me again if the product is in stock. Underneath are two, mostly likely stock, photos of Farmers "Chuck" and "Frank" bearing copy that is almost certainly lawyer-approved – it is bereft of any passion. The button, in a different color, is easy to find (no hunting expedition!), It says Continue securely.

Web 164

Web Design Marketing Security 164

Up and Running

FEBRUARY 23, 2016

You’ll find guidance on developing a marketing plan for your farm, advice on how to market local food, organic marketing resources, a farmers’ market specific marketing guide, and information on direct marketing. See Also: How to Get Initial Traction with a Marketing Budget of Zero.

Colorado 60

Colorado Southern California Business Plan Oregon 60

mashable.com

JULY 18, 2012

After negotiations between the two companies, Google acquired video compression company On2 in February 2010 for $133 million in Google stock. After negotiations between the two companies, Google acquired video compression company On2 in February 2010 for $133 million in Google stock. Google integrated dMarc into its AdSense app.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

Occam's Razor

MAY 27, 2015

The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. Magnificent.

Analytics 60

Analytics Marketing Mobile Audience 60

ConversionXL

JULY 11, 2016

Report tangibly and make content marketing comparable to direct marketing channels. Create personas and make them using real data (don’t fall into the stock photo trap). Don’t expect conversions directly, and don’t expect people to just remember you when they are ready to convert. Retarget and measure!

PPC 48

PPC Analytics Video Non-Compete 48

alexpoole.info

AUGUST 14, 2012

I found your really interesting piece while looking for evidence underpinning some received wisdom in the world of direct marketing: that charity appeals using a serif font are more successful than the same appeals if they use a sans serif font. Kate D says: January 1, 2012 at 1:52 pm.

Technical Review 85

Technical Review Software Review Design Web 85

ConversionXL

APRIL 20, 2016

If you’ve got the time, watch his poetic “Modern Man” routine: Comedians like Carlin rail against the softening of language, the vague generalities that (mostly) marketers thrust into public discourse. Basically, jargon is like the cheesy stock photo of the copywriting world. Direct marketers know that the words you use do matter.

B2B 48

B2B Audience North America Boston 48