ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. This behavior has marketers pledging to up their demand generation budgets. Marketing teams capitalize on this fact with lead generation campaigns. More than half allocate most of their budget to securing leads. And they put a lot of stock in them.

Demand 95

Demand Management B2B Campaign 95

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. These days, many agencies start as a lean operation. Most B2B buyers know this. My service startup quickly grew and became a platform to identify new problems we could solve for clients. Image source ).

PR 120

PR B2B Lean Audience 120

ConversionXL

JUNE 2, 2022

ABM doesn’t stop at lead generation or new opportunities. Individuals don’t make B2B buying decisions; groups do. Sales shouldn’t feel like they’re helping out marketing, and marketing shouldn’t feel that they’re passing leads on for sales to take the glory. Make sales leaders part of your ABM leadership team.

Customer 98

Customer Marketing Channel Acquisition 98

Designmantic Blog

MARCH 6, 2018

Lilach Bullock is well-known in the fields of online lead generation and social media. She is the founder and CEO of the brand amplification company called Thulium that specializes in B2B social media account-based marketing. Kathy Meyer is well-touted for her team-building and leadership skills with strong work ethics.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

Brandanew

MAY 14, 2015

They also don’t require an agency to “ generate ” the stories of their business’ origin, day-to-day operations, and vision for the future. That said, for B2B companies the proxy/leading indicator is often lead generation compared to B2C companies’ DTC/retail sales.

Social Media 100

Social Media Marketing Technical Review Distribution 100