article thumbnail

The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

It is the only way to ensure your leadership is not trapped in the let’s solve for 2% of our business success thinking. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there.

Metrics 141
article thumbnail

Content Marketing for Brand Engagement and Demand Generation

Duct Tape Marketing

The common denominator in content marketing is the creation and sharing of useful content to reinforce brand messaging through thought leadership. Since brand marketers typically have less control over external media, useful content that displays thought leadership takes priority.

Demand 65