Occam's Razor

DECEMBER 9, 2013

Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value. Focus on optimizing your Cost per Acquisition (CPA).

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

FEBRUARY 3, 2017

According to the benchmark report, most affiliates work in the B2C space (79.45%). Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Keep them updated about new offers, products and seasonal campaigns. CPA / Sub-Affiliate. Image Source. What is your volume potential?

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

OCTOBER 30, 2021

Generating awareness through SEO. Campaign Monitor has successfully done this by claiming featured snippet status with an infographic related to the search term “email list tips”: A person searching for this term may be looking to invest in email marketing tools further down the line. Cost per acquisition (CPA). Image source.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

APRIL 12, 2017

The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. 62% of designers receive no customer data at the start of the campaign.

San Antonio 86

San Antonio Metrics B2B Analytics 86