Occam's Razor

DECEMBER 9, 2013

Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value. Focus on optimizing your Cost per Acquisition (CPA).

Analytics 165

Analytics Marketing Channel Metrics 165

crowdSPRING Blog

APRIL 6, 2015

Every business, whether B2B or B2C has to bring in customers. The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not. The second half of CPA is known as CLTV, or Customer Lifetime Value. Customer Acquisition Cost. Why, you ask?

Metrics 48

Metrics CPA Lean Marketing 48

ConversionXL

FEBRUARY 3, 2017

According to the benchmark report, most affiliates work in the B2C space (79.45%). Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Keep them updated about new offers, products and seasonal campaigns. CPA / Sub-Affiliate. Image Source. What is your volume potential?

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

MARCH 21, 2017

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. There’s quantitative support for the effectiveness of influencer campaigns, too. Image Source.

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

OCTOBER 30, 2021

Campaign Monitor has successfully done this by claiming featured snippet status with an infographic related to the search term “email list tips”: A person searching for this term may be looking to invest in email marketing tools further down the line. Cost per acquisition (CPA). Generating awareness through social media. Image source.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

APRIL 12, 2017

The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. 62% of designers receive no customer data at the start of the campaign.

San Antonio 86

San Antonio Metrics B2B Analytics 86