ConversionXL

FEBRUARY 3, 2017

According to the benchmark report, most affiliates work in the B2C space (79.45%). Here are the most popular methods, according to the benchmark report… SEO – 66.14%. PPC – 29.88%. For example, the offer can’t be promoted via email or PPC. CPA / Sub-Affiliate. Image Source. Email Marketing.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

OCTOBER 30, 2021

Generating awareness through SEO. SEO can be used to raise awareness through guest posting , too. . Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. Cost per acquisition (CPA). Image source.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C?

San Antonio 86

San Antonio Metrics B2B Analytics 86