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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. This human touch can be as light as email follow ups, or as much as inside sales people doing multiple sales calls and demos. For example: Create demo videos that answer every likely sales question.

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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

It wasn’t quite a flip from B2C to B2B, but it was close. Since we had a sales development team of our own, we needed to factor in their efforts, too. This is the model my customers referenced when I was selling them demand-gen software in 2014. SiriusDecisions Rearchitected Demand Waterfall (2012). Image source ).

Demand 101
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Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget

The Next Web

As time passed and I took on the marketing role for my startup (while everybody else was busy coding), I started to see marketers differently. Your mission is to grow, and for B2C companies it means more users. This meant that we were on three-month deadline, hoping to show some traction by demo day. ASO like a pro.

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