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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Hard-code subtitles to get your message across without the audio.

Video 129
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The Entrepreneur’s Essentials #17: On failure and resilience

Austin Startup

Last night, Cotter was one of our keynote speakers, along with Mark Cuban, at the University of Texas for Longhorn Startup Demo Day (the event was just fantastic, by the way, and Josh Baer, Ben Dyer, and Bob Metcalfe deserve a huge round of applause for it). Who says Austin can’t do B2C now ? As of today, RetailMeNot is worth $1.33

B2C 51
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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

And sales enablement software helps arm sales teams with the information they need to close sales. Doing product demos, sharing whitepapers, case studies. Doing product demos, sharing whitepapers, case studies. Sales enablement software, instead, lets you do two things: 1. Image Source. Lead conversion to customers.

B2B 48
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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

According to a recent academic study, “a typical Netflix member loses interest after perhaps 60 to 90 seconds of choosing, having reviewed 10 to 20 titles (perhaps 3 in detail) on one or two screens.” Another classic in the vendors’ demos. So you will need smarter software to augment you. Image Source.

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How to Build a Product Launch Strategy

ConversionXL

X demos booked in introduction, X revenue in growth). Without a plan, you may hit your introduction goal of 100 demos and not fully realize how to monetize ‘triers’ into ‘subscribers’ to reach $50/user in monthly recurring revenue, for example. Once they reviewed qualitative parent feedback, it became clear.

Product 96
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Product-Led Growth (PLG) For Startups

Mucker Lab

If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. For example, Amplitude is a product analytics software. But they built a very realistic simulation demo. And they already know the software so you just need to negotiate price. It's not your own data. That's okay.

Product 78
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7 Trends That Will Define the Future of eCommerce in 2021

Up and Running

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. Clicking to call or access a chatbot, tweeting for service, or being able to schedule a video conference/demo should be in their hands. using the technology to make a purchase.

eCommerce 150