Software By Rob

OCTOBER 14, 2010

And after talking about this subject at length, I found myself again evangelizing it last week at the Business of Software conference. And these days with how easy it is to build an application, your code isn’t worth much, either. Ideas (and in many cases the code itself) are not worth as much as we think.

Software Review 77

Software Review Marketing Technical Review Software 77

Cracking the Code

OCTOBER 10, 2008

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Labels: SaaS , sales and marketing , software.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Observations -> Inferences -> Design Decisions. You may have one observation and then multiple inferences, which would result in multiple design options. The best designers never stop at the first inference. Analytic: A measure software can track. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Duct Tape Marketing

NOVEMBER 23, 2016

This need not be an exhaustive, in-depth process (although if you are interested, Marketo provides an excellent guide ) – start by reviewing your business offerings and past sales. How long is the sales cycle for an ideal customer (week, month, year, etc.)? Where are our ideal customers located? Drop him a note here.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. Examples of free products include Open Source software, services like HubSpot’s Website Grader , free versions of a SaaS service that have limited, but still valuable, feature sets, etc.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

MARCH 10, 2017

Once you know what you want to learn, you can design a meaningful hypothesis. It helps to code your data: needs / wants, pain points / benefits, hesitations, likes / preferences, etc. Would that be due to the lower character count? Rather, it’s due to my astute change in diction. Segment based on stage of the sales cycle.

Email 93

Email Campaign Audience Mobile 93