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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

A Brief History of Marketing Technology Software. launched a contact management software. Siebel took off the most important features from the Database Marketing Systems and combined them with contact management solutions software. As very often happens, to understand the present, you have to know the past.

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How to Find a Market? Use Jobs-To-Be-Done as the Front End of Customer Discovery

Steve Blank

Anthony Ulwick and Ted Thayer of Strategyn have a set of unique and valuable insights: Rather than defining markets as existing, adjacent or new markets – or by verticals, technology, demographics, et al. Others define markets around verticals, e.g. the financial services market or the healthcare market.

Customer 421
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Startup Shootaround: Inside a VC Team Meeting on the Drones Hype

View from Seed

So all of us have seen both “horizontal” functions — things like mapping, scheduling, and some of the visual processing — and also “vertical” plays, like managing golf courses and other large amounts of real estate, use cases for insurance companies, for news and entertainment, and so on.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. Some technology vendors are providing options to limit distribution of confidential information from GP reports. Private Equity Software and Services Directory. The VC Software Stack?—?the

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Software Eating Industries

Mucker Lab

The global trend for software powered innovations to permanently impacting every part of our lives and every part of our work is unstoppable and just at the beginning. Instead of funding or founding enterprise software companies – these new startups are increasingly hybrids. Software is eating industries.

Software 107
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8 strategic hacks for building marketplace liquidity

The Next Web

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. it’s really a software business, not liquidity driven) and that B2C marketplaces could not be built under the giant momentum of eBay’s “ network effect. Leverage influencers for liquidity.

B2C 136
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Startup Tools

steveblank.com

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.