ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available.

PPC 48

PPC B2C B2B Sales Cycle 48

ConversionXL

MARCH 10, 2017

There’s no such thing as a perfect email subject line. However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. If you’re sending emails, you should be testing your subject lines. Think of your email list as a living, breathing thing.

Email 93

Email Campaign Audience Mobile 93

ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. Email addresses are observations. E.g. Message match / headline match from PPC ad to landing page. This works on email, too. Good email copy needs to stop a busy person from doing whatever they were doing before.

San Antonio 86

San Antonio Metrics B2B Analytics 86