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A Quick Primer on B2B Conversion Optimization

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

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B2B Conversion B2C Sales Cycle 48
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

APRIL 12, 2017

Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Longer decision cycle. Score B2B marketing campaigns in minutes by joining IP detection and company scoring. The maximum number of interactions they are willing to make. Image Credit.

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San Antonio Metrics B2B Analytics 86
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