article thumbnail

How To Create A Brand Name For Your Company

Duct Tape Marketing

He also has a new book: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service. Key Takeaway: A name is one of the first, longest-lasting, and most important decisions in defining the identity of your company, your product, or your service. Rob Meyerson is a professional namer and brand consultant.

Naming 76
article thumbnail

Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

Some business owners have written off the concept of paid search because they’re not a retailer or B2C. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. Keep an Eye on Local Services Ads.

Search 71
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Transcript of Creating a Winning SEO Strategy

Duct Tape Marketing

I live in Kansas City, Missouri. In other words, if you’re trying to check on results and track results, sometimes it’s a little challenging if your IP address is in Kansas City, Missouri. So on this B2C, this basement waterproofing company that just does business in their town, what do they need to focus on?

SEO 60
article thumbnail

The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Consumer Products. Paper & Forest Products. Consumer Services (B2C). Chemicals & Allied Products. Fabricated Metal Products. Food and Kindred Products. Leather and Leather Products. Lumber and Wood Products. Paper & Allied Products. Rubber and Plastic Products. California.

article thumbnail

Transcript of Using Personalized Video to Build Relationships

Duct Tape Marketing

I think the production values and expectations are much lower than a lot of people think. Onboarding, you need to onboard people into your product or service obviously. And again, I don’t care whether this is B2B, B2C. Across that life cycle, and I don’t care whether it’s a product or service.

Video 39