ConversionXL

SEPTEMBER 3, 2019

Before, they were on the brink of bankruptcy. But before doing any of them, you should clearly answer (and distribute to your team or agency, if necessary) the fundamental prospect-level value proposition question: If I am Prospect [A, B, C, etc.], and while some may see them as the crazy ones, we see genius…”. Segmentation.

PPC 117

PPC Advertising Database Bankruptcy 117

ConversionXL

APRIL 14, 2016

If your site receives high volumes of traffic that are globally distributed, third-party solutions can be a tremendous help. Adding all of their products to the homepage hurt revenue by nearly 48%. If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains.

Conversion 48

Conversion Technical Review Audience PPC 48

Occam's Razor

APRIL 23, 2012

Revenue vs. Economic Value. That is a reflection of a deep obsession on Revenue. When your KPI is revenue, you are focused on trying to get as many single-session conversions as possible. Economic Value is the sum of Revenue plus the Business Value created by the macro- plus micro-conversions on your website.

Metrics 152

Metrics Analytics Search Channel 152