Occam's Razor

APRIL 23, 2012

Revenue vs. Economic Value. That is a reflection of a deep obsession on Revenue. When your KPI is revenue, you are focused on trying to get as many single-session conversions as possible. Economic Value is the sum of Revenue plus the Business Value created by the macro- plus micro-conversions on your website.

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

SEPTEMBER 3, 2019

Before, they were on the brink of bankruptcy. You need to answer the question, If I am your ideal customer, why should I [click this PPC ad, read this blog post, listen to your phone call] rather than [click on any other PPC ad, consume any other content, hang up the phone]? This post contains video, click to play].

PPC 117

PPC Advertising Database Bankruptcy 117

ConversionXL

APRIL 14, 2016

Adding all of their products to the homepage hurt revenue by nearly 48%. If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. The PPC Food Pyramid: A 211 Point PPC Marketing Strategy” (KlientBoost). Declare bankruptcy? Numbers. 
“Why

Conversion 48

Conversion Technical Review Audience PPC 48