ConversionXL

APRIL 14, 2016

According to Google Trends , the term “conversion rate optimization” is an official “breakout”, meaning “searches for that phrase have jumped by +5,000 percent” over the last few years. Back in 2009, Google conducted experiments which demonstrated that slowing down the search results page by under half a second resulted in 0.2%

Conversion 48

Conversion Technical Review Audience PPC 48

ConversionXL

SEPTEMBER 3, 2019

I searched for Taylor scales online, and found an FAQ with a reset protocol. Before, they were on the brink of bankruptcy. In tandem, the biggest question you’re trying to answer—the one that will earn you the most conversions and revenue—is this one: If I am Prospect [A, B, C, etc.], What’s hidden value look like in real life?

PPC 117

PPC Advertising Database Bankruptcy 117

Occam's Razor

APRIL 23, 2012

Revenue vs. Economic Value. That is a reflection of a deep obsession on Revenue. When your KPI is revenue, you are focused on trying to get as many single-session conversions as possible. Economic Value is the sum of Revenue plus the Business Value created by the macro- plus micro-conversions on your website.

Metrics 152

Metrics Analytics Search Channel 152