Facebook Advertising / Marketing: Best Metrics, ROI, Business Value
Occam's Razor
SEPTEMBER 24, 2012
When you run a search ad on Baidu (or display ad on AOL or participate in AdSense or…), the objective of your advertising is (holy grail time now…): find the right person, at the right time, target them with the right message ("I beg you, please come to my site! But that is not all there is to it. from those clicks.
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